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A Letter from the FounderVolume 01 · The Founder Issue

Dear reader,

I built thisbecause no onebuilt it for us.

I'm Maddie. I spent my twenties told my pain was "normal," my mood was "hormonal," and my questions were inconvenient.

So I went to school for the plants instead. Peace Love Hormones is the apothecary I needed — small batch, whole plant, clinical dose, no apology.

With love & bitters,
Maddie Miles, MS · Founder & Clinical Herbalist

Maddie Miles — founder of Peace Love Hormones
Maddie · in the apothecary
As featured inVogueGoopWell+GoodThe CutByrdieMindBodyGreen

The long way here

A decade of listening to women's bodies.

  1. 2014

    The dismissal

    Years of cycle pain, mood crashes, and gut chaos — met with a shrug and a prescription pad. The breaking point that started everything.

  2. 2017

    Apprenticeship

    Trained under clinical herbalists. Learned to tincture by hand, dose by weight, and respect the plant as medicine — not garnish.

  3. 2019

    Peace Love Hormones is born

    Five formulas. One kitchen in Grass Valley, CA. A loyal circle of women who wanted whole-plant medicine without the wellness theater. The apothecary opens.

  4. 2021

    MS · Clinical Herbalism

    Earned her Master's to bridge bench science with botanical tradition. Every PLH formula now passes through both lenses — heritage and rigor.

  5. Today

    20,000+ women later

    Still small-batch. Still hand-formulated. Still built around one promise: medicine that actually shows up for women's bodies.

✺ The PLH Manifesto ✺

"Your body was never broken. It was dismissed. We built the apothecary it always deserved."

— Maddie Miles · Founder

Four non-negotiables

How we make medicine, on purpose.

Every PLH formula is held to four standards. If a bottle can't clear all four, it doesn't ship.

  • Whole plant

    Never isolated, never standardized.

    We tincture the whole herb — root, leaf, flower — because the plant's intelligence lives in the synergy, not a single molecule.

  • Clinical doses

    Strong enough to actually work.

    Formulated at therapeutic strength — not perfume drops. Every bottle is dosed the way Maddie would dose a one-on-one client.

  • Small batch

    Made by hand, by women.

    Macerated for six weeks, pressed by hand, bottled in our Grass Valley apothecary. No contract manufacturer. No shortcuts. No filler.

  • Third-party tested

    Pure, potent, traceable.

    Every batch is tested for heavy metals, microbials, and potency. We publish the COAs because trust is earned in receipts.

Maddie Miles — clinical herbalist and founder of Peace Love Hormones

Maddie · in the apothecary, 2024

Maddie formulating tinctures
Whole-plant tinctures macerating in glass jars
Founder
Formulated

✺ Founder · Clinical Herbalist ✺

Meet Maddie Miles, MS.Every formula is hers — bench to bottle.

  • Clinical Herbalist
  • 10+ Yrs Formulating
  • Whole-Plant Tinctures
  • Women-Owned · Small Batch

I started Peace Love Hormones the way most women start anything in women's health — curled up in pain, told it was just "part of being a woman."

After years of dismissive doctors and band-aid pills, I trained in clinical herbalism and built the apothecary I wished existed: whole-plant tinctures, dosed at clinical strength, formulated for real cycles — not marketing trends.

Your body knows how to heal. We're here to help it remember.

Your next ritual

Meet the five formulas Maddie built by hand.

Cycle, sleep, mood, gut, and the daily reset. Whole-plant, clinical-strength, small-batch — and quietly life-changing.

Hand-tincturing in the Grass Valley apothecaryThe original five Peace Love Hormones formulas